Textual content is crafted to be readable. For instance, a lot of technical language is used but is followed by attempts at simple explanations. Also of note is that this site conforms to every aspect of readability criteria: line length and height; text spacing and size, etc..
Textual content is also designed so site visitors’ attention is focused on it. White space is used well. Distractions are avoided. Content is written in visual chunks and using lists. The home page is an exception to these successes.
The site met only 25% of design criteria. Indications that little attention is paid to accessibility guidelines are 49 related errors on the home page (as reported by WebAIM’s WAVE). Alternative text for images, which is a basic sign that site designers are aware of accessibility, is generally absent. Misspellings and typographical errors make its rare use problematic.
It is reasonable to assume a significant portion of the site’s visitors are seniors. Those who do not have Alzheimer’s Disease may have cognitive deficits, as happens to all of us as we age. The site’s content creators apparently recognize this. In my opinion, their efforts do not make up for the site’s accessibility design failures.
- This post is part of a continuing series on Cognitive Web Accessibility Assessments.
- I have published on The Clear Helper site a description of the assessments and an index of detailed results.
Tags: Web Accessibility