The Clear Communication Index (Index) provides research-based criteria to develop and assess public communication products. The Index supports the efforts of the Centers for Disease Control and Prevention (CDC) to comply with the Plain Writing Act of 2010. Helps to achieve goals set forth in the National Action Plan to Improve Health Literacy and the CDC Action Plan to Improve Health Literacy.
The 20 items in the Index build on and expand plain language technique described in the Federal Plain Language Guidelines.
The Index at a Glance
Why Was the Index Developed?
The Index was developed to:
1. Identify the most important communication characteristics that enhance clarity and aid understanding of public messages and materials.
2. Provide a research-based tool for staff to develop and assess communication products for CDC’s audiences, no matter the format or distribution channel.
Who Should Use the Index?
CDC designed the Index for:
– CDC staff who write, edit, design, and review communication products for the public
– Contractors who produce materials for CDC
– Anyone who develops public health communication materials can use the Index.
How Does the Index Work?
The Index contains 20 items, each with a numerical score of zero or one. The individual scores are converted to an overall score on a scale of 100. Although 100 is an ideal score, 90 or higher is passing.
The Index assesses materials in these 7 areas:
1. Main Message and Call to Action
3. Information Design
4. State of the Science
5. Behavioral Recommendations
Estimated time required to complete the Index: 15 minutes.
The COVID-19 pandemic shows that, for all of us to be safe and healthy, all of us need to understand reliable COVID-19 information published on the web by every country. Our new and exciting EasyCOVID-19 Project is simplifying COVID-19 information (text) and transforming COVID-19 infographics and charts to make COVID-19 info understandable by every country’s huge populations of:
people with cognitive disabilities and/or low literacy;
John Ripple, my MassVX Entrepreneurial Champion, has been working with me every week for months. His industry knowledge and sage advice are integral to the successful launch of EasyText.AI. I could not have asked for a better mentor than John.
Steven Munevar, Senior Business Development Manager/BRIDGE Fund, University of Massachusetts Medical School, my high regard for your mentorship of me, and for informing me about this wonderful program.
I was just accepted to the MassCONNECT PI program for my EasyText.AI startup (training AI to simplify web text for people with cognitive disabilities). I am excited!
MassCONNECT Pl is a program of the Massachusetts Biotechnology Council. It is for Principal Investigators in Life Sciences actively developing technology with industrial applications.
The MassCONNECT Pl Program will help me:
validate my ideas;
obtain industry perspectives; and
determine a potential path with subject-matter experts and key opinion leaders.
For accepting me into the MassCONNECT Pl Program, I thank Lucie Rochard, Liaison for Scientific & Entrepreneurial Initiatives | Director of Innovation Services, Massachusetts Biotechnology Council.
For informing me about this wonderful program, and for guiding me in my startup journey, I thank Steven Munevar, Senior Business Development Manager/BRIDGE Fund, University of Massachusetts Medical School.